When running a business on multi-markets basis maintaining consistent brand image is very important. It also means that when customers are reading a website, watching a video, viewing an ad or even browsing social media content in another language that they encounter very similar brand personality. To help achieve that consistency, professional translators come in very handy. Translators can adapt content for various audiences without compromising the brand of an original messaging by following brand guidelines, preferred terminologies, tone requirements and localization standards. What Are Brand Guidelines? Brand guidelines are the direction on how a business should communicate and present itself. Preferred terminology, writing style, voice and tone guidance, messaging guidelines (or guiding principles), slogans, product names and other communication standards may be part of it. These guidelines serve as scaffolding for translators who rigorously adhere to expressing the intended...
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